Vimeo vs YouTube?

I need to host a couple of videos for my BoW on a streaming service. My personal viewing of online videos is mostly around YouTube – for example if my lawnmower stops working, how do I clean the carburettor, or how do I do something technical in InDesign. I’m very much aware of Vimeo and notice that most creative content is hosted there, but have never really looked into the difference between the two platforms. As I’m about to start hosting, now is a good time.

Some good online comparisons are easily found and I settled on one from the excellent WPbeginner website (https://www.wpbeginner.com/beginners-guide/youtube-vs-vimeo/), since most of my videos will be embedded in WordPress. I decided to start working with Vimeo because:

  • It does not make money through advertising – YouTube (like the ‘free’ WordPress accounts) significantly disrupts communication with advertisements, over which there is no control. It makes no sense to me to spend hours refining creative output to only have ads obliterate the viewing experience.
  • Vimeo’s free account is limited in respect of uploads but sufficient for my needs for now. Also the first level premium account, should it be needed, is not expensive at £7 per month.
  • Video quality is better on Vimeo as its model focuses on quality over quantity and therefore doesn’t have to quickly process the huge volumes of video that YouTube deals with.
  • Vimeo’s user base is smaller but apparently more engaged creatively. The size of user base isn’t a concern for me.

Today’s task will be to get up and running on Vimeo.